About us

Based in the United Arab Emirates, we are dedicated to redefining luxury through authentic Moroccan craftsmanship. Since July 2025, our brand has focused on creating premium Moroccan thobes that merge rich cultural heritage with modern elegance.
Each thobe is crafted with exceptional attention to detail, using high-quality materials chosen for their comfort, durability, and refined finish.
Our mission is to provide a truly elevated experience—offering thobes that embody prestige, authenticity, and trust. With every design, we aim to deliver excellence that our customers in the UAE and beyond can rely on.